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When going before
a public meeting on an issue, make sure to properly identify
yourself as an opponent or proponent. Let the chairman know
if you want to speak first or last; usually they will accommodate
you.
Normally, if there is TV coverage, it is best to be on first;
on the other hand, the last presentation may be the best
remembered. Being last sometimes will give you an opportunity
to clarify any questions or refute any points the opposition
may have raised. It will also give you an opportunity to
watch the committee's reaction to other people's statement
and positions. It will help you identify any support you
may have on the committee and aid you in making a more effective
presentation.
Which position
you choose will be a judgmental decision on your part. However,
beware if it looks like it's going to be a long, drawn out
meeting. Don't hold back too long or you will lose their
attention. They may get bored and upset to the point where
your presentation will be totally ineffective no matter
how good it is.
Be prepared.
Provide a copy of your prepared position statement for each
member on the committee. Use valuable tools such as large
graphs or illustrations. They will make your presentation
more professional.
Make sure you
know your opponent's position and be ready to have answers
or rebuttals if necessary.
When you get
up to speak, state your name and whom you represent. Explain
in brief terms why you are in support or opposition. Then
talk about the specifics of your position. Try not to read
your presentation. Have an outline on the table or podium
in front of you. This type of presentation will give a better
image and rapport with the committee. It is more personal.
Eye contact and facial expressions are critical. Relax and
assure them you are one reasonable person talking to another.
Concede a fair point. Don't be afraid to tell the committee
you don't know the answer to a question, but be sure you
let them know that you will get an answer for them -- then
make sure you do!
In closing your
statement, summarize your main points and ask the committee
for favorable consideration. Thank them for hearing your
views.
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